| Welcome to
the Fru-Terra Inc. website. Home of the "Bennett's" "Fruitkins" and "Fru-Terra" brands.
As the juice market continues to evolve, so too does Fru-Terra.
Every day our labs are bustling as we constantly formulate new
beverages and juices for today’s health conscious consumers
and ever changing dietary needs.
Fru-Terra inc. was incorporated in 1989 and remains on the cutting
edge of new food and beverage development. With the acquisition
of the Bennett’s brand in January 1994 the company began
commercial affairs, offering Canadian consumers a trusted household
juice brand.
Originally created in the 1950s, Bennett’s juices are renown
for their high quality ingredients with a varied product line.
Although the Bennett’s line of Prune nectar and Prune juice
are most notable, through the years, Fru-Terra has developed and
refined the Bennett’s line of products to satisfy the needs
of today’s marketplace. Robert Cracower, president
and principal shareholder of Fru-Terra brings over 30 years of
experience in the food and beverage industry to the company. From
research to development to packaging to processing to marketing,
he oversees all operational elements to ensure the highest quality
juices with the greatest added value for the end user.
Fru-Terra’s philosophy focuses on health and the environment.
Products are as natural as commercially feasible. Low on the bad
things like artificial sweeteners, colours and fat. High on the
good things like natural, pure juice, antioxidants and fiber. All
juice packaging and supplies are recyclable.
Fru-Terra is committed to work along with its clients to satisfy
the ever-changing needs of today’s modern and sophisticated
consumer. Get in on the ground floor for the next generation of
natural, good-for-you juices.
We look forward to a healthy and profitable partnership!
Robert Cracower |